We encourage businesses to explore how they can use the Google tag to begin viewing data in their GA4 properties. For example, these tools let you select the goals you want to import to GA4, copy the Google Ads links currently used, and add the users who have access to your current property.” – Ganem Analytics Tagīusinesses and advertisers should add the Google tag to their sites to start collecting data. This includes tools to automate some required steps and help you track progress. “Marketers looking for a guided set up experience in Google Analytics 4 should use the setup assistant. Next, businesses should engage with the Setup Assistant, through which they can save time setting up a GA4 property to measure a site or app that already uses Universal Analytics with the setup assistant. It is essential that customers take their time with this piece to make sure their whole organization gets the most out of the product” Ganem says. “Getting familiar with the key concepts of account, property and data streams will help inform the structure that’s right for the business. Account Structureīusinesses should start by structuring their GA4 properties and accounts to meet their business needs. The sooner you bite the bullet and switch to GA4, the better you’ll be set up for the future and the sooner you can begin actioning on relevant customer insights.īy following along with advice from Russel Ketchum, Google’s Director of Analytics, and Steve Ganem, Group Product Manager at Google Analytics, implementing GA4 correctly, while time-consuming, can be broken down into a few steps. Though Universal Analytics (UA) isn’t being sunsetted until July 2023, advertisers should still get ahead of the curve and set up GA4 as soon as possible. And along with implementing a new Analytics product comes the inevitable learning curve of not only figuring out how to set it up, but also familiarizing yourself with the new UI, finding and pulling reports, and analyzing the most important data. It’s an entirely new Analytics product altogether. As many of us are already aware of, Google Analytics 4 (GA4) is not an analytics update.
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